White dogs are inexplicably enchanting. But maintaining their silky, bright white coat can be a problem when it suffers from discoloration and presents dark overtones.

Have you tried all the expensive or inexpensive brands of shampoos and conditioners to whiten your dog?

There are so-called ‘best whitening shampoos for dogs’ available in the market that leave a blue or yellowish hue or turn the coat’s color to off-white—which you don’t want.

But every cloud has a silver lining. There are products that the groomers use and vets recommend that are guaranteed to bring out your dog’s beauty.

1. Makondo Dog Whitening Shampoo

Key Features


Type: Liquid  

Prepared for: All types of coats

Scent: Lemon and Herbs

What’s Best About ItFlaws But Not the Deal Breakers
Fights off skin dryness, protects the sensitive skin, and  stops itching problems  

Best for deep, thorough, yet gentle cleaning of white coat dogs  

No sulfates, parabens, or toxins  

Helps detangle the coat  

Prevents hair loss  

Rinses out easily without leaving residue  

Works well on the long and thick coats    
We recommend trying this shampoo on a smaller patch of your dog’s fur to check if your dog has allergies  

It takes about four baths to see the results  

Expensive but provides value for money

2. Chris Christensen White On White

Key Features


Type: Liquid  

Prepared for: All types of coats

Scent: Unscented

What’s Best About ItFlaws But Not the Deal Breakers
No bleaching agents, harsh chemicals, or softening agents  

Neutralizes unwanted stains  

Removes the yellow color and brings back the original color  

Lasts up to four weeks and does not rub off on hands or clothing  
Can be more expensive than other whitening shampoos  

Doesn’t have any scent    

3. Perfect Coat White Pearl Shampoo for Dogs

Key Features


Type: Liquid  

Prepared for: All types of coats

Scent: Coconut

What’s Best About ItFlaws But Not the Deal Breakers
Maintains the color and brilliance of white and light coats  

Good for sensitive skin  

Contains no harmful chemicals that can strip your dog’s coat of its natural oils and nutrients  

Lasts about a month  
Contains preservatives    

Your dog may not like the coconut scent  

The bottle lid is not handy

4. Chris Christensen Show Off No Rinse Shampoo

Key Features


Type: Liquid  

Prepared for: All types of coats

Scent: Perfume

What’s Best About ItFlaws But Not the Deal Breakers
Easy to use.

Simply spray on, lather, and then towel off  

Best for long travels

Renews the color and removes dirt and stains  

Contains no harmful chemicals or bleaching agents
Can be sticky  

Not a replacement for regular shampoos  

Does not get rid of the urine smell

5. Bio-Groom Super White Pet Shampoo

Key Features


Type: Liquid  

Prepared for: All types of coats

Scent: Floral Perfume

What’s Best About ItFlaws But Not the Deal Breakers
Tearless  

Designed to enhance the color of white and light-colored coats  

Cleanses the coat thoroughly while adding volume and shine to the hair  

Leaves the hair smooth, manageable, and shiny without any tangles  

Contains no harmful chemicals or bleaching agents  

Stays for three weeks  

A little of it goes a long way
Contains perfume and artificial colors  

Gives a strong floral scent that might make you or your dog uncomfortable      

6. Wahl White Pear Brightening Shampoo for Pets

Key Features


Type: Liquid  

Prepared for: All types of coats

Scent: White Pear

What’s Best About ItFlaws But Not the Deal Breakers
Whitens the coat and removes the odor as well  

Is thick and lathers nicely  

Gets all the dirt on a dog with one washing  

Light scent  

Plant-based cleansing
Wahl does not have a conditioner for any of their shampoos    

It’s dilute and comes out very fast  

No perfume and artificial colors

7. Nature’s Miracle Whitening Odor Control Shampoo

Key Features


Type: Liquid  

Prepared for: All types of coats

Scent: Jasmine Pear/ Flowering Almond

What’s Best About ItFlaws But Not the Deal Breakers
4-in-1 benefit shampoo

Neutralizes doggy odor

Deodorizes

Cleans dogs’ skin and white coat

Conditions dog’s skin and coat  

No dyes or parabens  

Enhances hair softness and maintains skin’s essential oils  

Safe with anti-flea and tick products
You may not like its scent  

It may not thoroughly whiten your double-coated white dog as compared to other shampoos.

But works well with single-coated pups  

Can have a drying effect on dry skin

8. Veterinary Formula Solutions Snow White Shampoo for Dogs

Key Features


Type: Liquid  

Prepared for: White Coats

Scent: Blue Coral Citrus

What’s Best About ItFlaws But Not the Deal Breakers
Formulated specifically for dogs with white coats  

Patented optical brighteners safely eliminate yellowing, stains, and dingy fur to bring out your dog’s natural bright white coat  

No bleach or peroxide  

Contains Vitamin E and green tea extract  

Doesn’t wash away topical spot-on flea and tick ointments and won’t cause any reactions

Can be used without a conditioner
When purchasing the product, be careful since the bottle can leak shampoo  

Can dry out the skin if not diluted  

A small amount won’t be enough to whiten your dog’s thick fur      

9. Earthbath All Natural Light Color Coat Brightener Shampoo

Key Features


Type: Liquid  

Prepared for: White Coats

Scent: Lavender

What’s Best About ItFlaws But Not the Deal Breakers
All-natural formula;
Optical brighteners based on natural minerals along with gentle cleansers makes this shampoo best for sensitive dogs
No parabens, dyes, soap, sulfates, phthalates, and alcohol
Balances pH
Lasts for a month ;
If you don’t like lavender scent, go for other shampoos
Doesn’t detangle the coat;
Can have drying effect if dog’s skin is dry ;
Can make your dog’s coat fuzzy if used daily ;
Not very foamy

10. Lillian Ruff Brightening Shampoo & Conditioner

Key Features


Type: Liquid  

Prepared for: White Coats

Scent: Coconut

What’s Best About ItFlaws But Not the Deal Breakers
Helps prevent matting, tangling, and fly-away hair  

Aloe in this shampoo hydrates and moisturizes your dog’s skin 

Good for dogs having sensitive skin and allergies  

Gluten- and paraben-free    
Avoid getting it into your dog’s eyes as it can cause irritation  

Don’t use too much, else your dog’s skin will dry out, leading to itchiness      

Why Is My Dog’s Fur Changing From White to Brown?

Your dog’s white-colored coat changes, most notably, because of the following reasons:

Dog’s Tears

Dog’s tears contain iron, which is why they leave behind brownish traces or yellow hues on their white coats. The iron creates an oxidation reaction that changes your dog’s color. These stains can only be removed by those dog whitening shampoos that cancel the effects of iron, giving your dog his color back.

While this happens to dogs of all colors, it gets prominent in pets with white coats.

Water With Iron

When dogs drink water from the bowls with iron in their chemical compositions, the color fades slightly. The large traces of iron cause oxidation of the hair around the mouth that turns the white color into brown.

Moreover, when a dog touches his face to another body part, it transfers the iron particles to the rest of the coat—consequently, your dog’s color changes.

Dog’s Shampoos with Harsh Chemicals

If your dog’s shampoo contains harmful chemicals such as parabens, sulfates, artificial colors, bleaching agents, etc., it can cause

  1. Discoloration
  2. Irritation
  3. Itching
  4. Changes to skin
  5. Damage to the hair follicles

Acid Rain

This is quite rare, but we can’t rule out the possibility of having acid rain. This rain has iron particles which cause the color change.

Poor Nutrition

If your dog’s food isn’t sitting well with your dog, there might be discoloration on his skin.

Does Dog Whitening Shampoos Work?

Yes, dog whitening shampoos do work, but it depends on which brand and type you are choosing.

  1. Shampoos that contain bluing agents don’t remove stains. However, it will change the color of the white coat, making it look brighter.
  2. Clarifying shampoos diminish the stains of urine, licking, and the sun only.
  3. Enzymatic shampoos effectively remove the stains but will require multiple applications to get actual results.
  4. Bleaching and dyeing shampoos instantly produce the desired whitening results but are harsh to dogs’ skin and may require additional conditioners to maintain the dog’s coat.

How Do You Clean a White Dog’s Face?

Even the best whitening shampoo for dogs shouldn’t be applied to the face directly. Unless the shampoo clearly mentions that it’s tearless, avoid the eyes as much as possible.

Instead, we recommend washing your dog’s face separately. Here are some tips for cleaning a white dog’s face.

  1. Wipe your dog’s face clean
  2. Completely pat dry
  3. Gently apply Boo Boo Butter or any other of your vet-approved ointments to the irritated area, avoiding eyes.
  4. It helps protect the white hair from staining and also moisturizes the hair.

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